Market Research I: Industry Information

No matter your level, entrepreneurship is about risk. The most effective entrepreneurs understand how to reduce and understand their risk through information, specifically market research. But how does an entrepreneur actually do research in terms of their industry, customers, and competition? In this series from the GRPL Business Librarian, you'll learn exactly that: the tools, tactics, and strategies to make market research faster, easier, and more beneficial to any entrepreneur at any level!