Small Business GPS: Marketing Strategies

Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants the information and resources to write or refine their business plan. 1) Marketing 101, July 11 Time: 6:00 - 9:00 pm Are you marketing your business effectively? Discover how to use your organization's value proposition to target potential customers and develop a successful marketing campaign. 2) Branding and Selling Your Value Proposition, July 18 Time: 6:00 - 9:00 pm Does your business have a defined brand? Are you effectively bringing your value proposition to the market? This workshop guides you through the process of creating a brand for your business and using that brand to successfully sell your product or service. 3) Marketing Your Business Online, July 25 Time: 6:00 - 9:00 pm Effective online marketing involves so much more than just having an engaging website. Discover the online marketing options available to your business and decide which ones will best help you connect with your customers. Learn how to set marketing objectives, develop a social media calendar, and use metrics to track success.