Join us for an evening of celebration where we will recognize members of the Hispanic Chamber of Commerce for the impact they create in the Hispanic business community in West Michigan. 

Keynote Speaker:
Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, the first U.S. non-profit, non-partisan think tank dedicated to bridge the gap between academia and corporations in multicultural marketing. He has spent 25-years working with leading marketing organizations to drive return on investment for Hispanic and mainstream consumers in senior-level positions in the advertising industry. 

The keynote address from Dr. Beniflah will cover topics such as the changing US demographics, proven in-culture strategies, game-changing research, and a type of inclusive corporate culture that is needed to transform today’s organization into tomorrow’s growth engine to build a sustainable competitive advantage.