Small Business GPS: Marketing Strategies

Prerequisite: Intro to GROW Recommended prerequisite: Start Smart You only need to register one time for the cluster. One registration pays for all three classes in the Marketing GPS series. Please register for the first class in this cluster. Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants the information and resources to write or refine their business plan. 1) Marketing 101, May 8 Time: 6:00 - 9:00 pm Facilitator: Julie Lankes, Principal and Creative Director of BOXBOOM Creative Are you marketing your business effectively? Discover how to use your organization's value proposition to target potential customers and develop a successful marketing campaign. 2) Branding and Selling Your Value Proposition, May 15 Time: 6:00 - 9:00 pm Facilitator: Julie Lankes, Principal and Creative Director of BOXBOOM Creative Does your business have a defined brand? Are you effectively bringing your value proposition to the market? This workshop guides you through the process of creating a brand for your business and using that brand to successfully sell your product or service. 3) Marketing Your Business Online, May 22 Time: 6:00 - 9:00 pm Effective online marketing involves so much more than just having an engaging website. Discover the online marketing options available to your business and decide which ones will best help you connect with your customers. Learn how to set marketing objectives, develop a social media calendar, and use metrics to track success. Registration is non-refundable. As event seating is limited, we regret that walk-ins cannot be accommodated. Please register to reserve your seat. Parking will be available in the YWCA lot behind the building. In addition, street parking meters are free after 5pm. When arriving at the YWCA for your scheduled class, please use the building's intercom at the door to gain access to the building.