Small Business Growth and Planning Series (Small Business GPS) Marketing 101, Branding and Selling Your Value Proposition, and Marketing Your Business Online Cost: $60 for 3 classes Prerequisite: Intro to GROW Reccommended prerequisite: Start Smart You only need to register one time for the cluster. One registration pays for all three classes in the Marketing GPS series. Please register for the first class in this cluster. Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants the information and resources to write or refine their business plan. 1) Marketing 101, September 6 Time: 6:00 - 9:00 pm Are you marketing your business effectively? Discover how to use your organization's value proposition to target potential customers and develop a successful marketing campaign. 2) Branding and Selling Your Value Proposition, September 13 Time: 6:00 - 9:00 pm Does your business have a defined brand? Are you effectively bringing your value proposition to the market? This workshop guides you through the process of creating a brand for your business and using that brand to successfully sell your product or service. 3) Marketing Your Business Online, September 20 Time: 6:00 - 9:00 pm Effective online marketing involves so much more than just having an engaging website. Discover the online marketing options available to your business and decide which ones will best help you connect with your customers. Learn how to set marketing objectives, develop a social media calendar, and use metrics to track success. Registration is non-refundable. As event seating is limited, we regret that walk-ins cannot be accommodated. Please register to reserve your seat. Please note that the YWCA building is currently under construction, and the rear parking lot is unavailable. Metered parking, and City ramps are available during the day. The spectrum health lot on La Grave Ave is also available for use after 5:00pm.