The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques. No cost! Presented by SBDC West Michigan. To register, go online at https://clients.sbdcmichigan.org/workshop.aspx?ekey=72360007 or call SBDC West Michigan at (616)331-7370.