Learn the smart - and not-so-smart - principles of marketing messaging. We will study examples of how mainstream companies message their brands and talk about why they do what they do, what worked, what did not, and how to apply these principles to your own business. This webinar is designed for people who want to learn practical principles of marketing to apply to their own businesses by seeing examples. No cost. To register, please go to https://clients.sbdcmichigan.org/workshop.aspx?ekey=1370002 or call our office at 616-331-7370.