Senior Marketing and Branding Designer

Allendale, MI

Full Time

R103009

This position serves as a design leader and advisor that collaborates with cross-department teams to create and ensure delivery of high quality and effective marketing and communications solutions for end users. The role is responsible for research, strategic concept development, problem solving, and presenting design solutions to university clients. The position is also responsible for design-supervising other designers and providing training to team and student employees.

Salary & Benefits: Minimum starting salary of $80,000, commensurate with experience.

Comprehensive benefits package including medical, vision, dental, life insurance, generous employer retirement contributions, wellness resources and tuition waiver effective on date of hire.

Primary Duties:

• Design and produce deliverables for internal and external audiences, including ads (static and animated), websites, social media graphics, brochures, posters, banners, reports, magazines, invitations, viewbooks, and digital components in collaboration with the project team.

• Responsible for design quality, effectiveness of communication objectives, spelling, and adherence to university standards and marketing messages of assigned projects.

• Find innovative ways to accomplish strategic goals for assigned projects while maintaining effective deliverables and efficiencies in time spent designing projects.

• Help develop and maintain design standards and brand identity.

• Use analytical thinking to evaluate and improve the customer experience when interacting with GVSU communications materials.

• Design-supervise and collaborate with other staff graphic designers as assigned by supervisor.

• Perform other duties as required/assigned by leadership.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor's degree in graphic design or related field.

• A minimum of (7) seven years of experience in graphic design and production demonstrating strong, human-centered design skills.

• Experience developing, implementing, and managing the strategy for visual identity and brand.

• Proficiency in Adobe Creative Suite.

• Experience in UI (User Interface) design, specifically creating the visual layout of digital interfaces while collaborating with UX designers and Developers to ensure aesthetics also provide an optimal user experience. This involves creating wireframes, prototypes, and design specifications.

• Experience in basic animation skills for advertisements and social media.

• Experience with performing press checks to meet critical color reproduction standards.

• Ability to analyze personal expertise & skills against current business needs, industry trends and external best practices.

• Knowledge of print and web accessibility standards.

• Excellent problem-solving and critical thinking skills.

• Strong written, verbal, and presentation skills.

PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES

• Experience in higher education.

• Knowledge of best practices and design of social media graphics.

• Ability to direct photoshoots.

• Knowledge of video production.

How to Apply: Attach your cover letter and resume, these documents are required. Applications missing required documents will not be considered. In addition to a cover letter and resume, please include a link to an online portfolio of your work. The system will allow you to attach these documents electronically. If you have questions about the position or the posting, please contact Rick Luce at mailto:lucer@gvsu.edu. If you need technical assistance, please contact Human Resources at mailto:hro@gvsu.edu.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment.

Application Deadline: Application review begins Monday August 11, 2025 and this posting may be closed at any time at the discretion of the University.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request. See http://www.gvsu.edu/equalopportunity/. TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State).

Grand Valley State University is an Antidiscrimination/Equal Opportunity Employer, which includes providing equal opportunity for protected veterans and individuals with disabilities. University policy extends protections to additional identities.

To apply, visit https://apptrkr.com/6422433

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